Is anyone else tired of marketing swag — branded t-shirts and keychains and pens, for example? These freebies have reached astronomical proportions and has even started its own entire multi billion dollar industry turning out quick prints and foam tchotchkes for any old conference, expo, or company picnic imaginable. The cannabis industry is no different, and in fact may be an even worse offender of pawning off unsustainably made and completely random goods just to get their brand out there.
After all, the marketing restrictions placed on cannabis are numerous, sampling has even been nixed in California, so there are limited ways for cannabis brands to spread awareness, especially at mondo events with dozens of other cultivators or product lines. If you can’t put an ad on Facebook or hand out a free joint to someone already in a dispensary, but you can dole out hats and sunglasses, it may seem like a no brainer.
But cannabis knows better. An entire industry corralled for decades by backwards science and racist politicians that is finally getting some legitimate innovation. Cannabis cultivators used to put value in environmental salience, but now the desire to grow capital seems to have taken the lead.
Published: May 23, 2019
Founder & Interim Editor of L.A. Cannabis News