Seth Rogen announced the launch of his cannabis brand and the internet loved it so much, the site immediately went down.
The actor/filmmaker/stoner and his longtime creative partner, Evan Goldberg, announced the launch of their cannabis company Houseplant on Monday. The name combines the brand’s two main products: “House” goods like ceramic ashtrays and lighters, and weed (plant) strains curated by the two Pineapple Express writers.
“If you know anything about me at all, it’s probably that I really love weed,” Rogen said in a video announcing the brand’s launch. “But what you probably don’t know about me is that I’ve been working on my own weed company for the last ten years.”
Goldberg and Rogen tested “hundreds” of strains, per Houseplant’s press release, before settling on three for the launch. The strain names (Diablo Ice, Pink Moon, and Pancake Ice) are all named after weather systems, like the strains in Pineapple Express. Rogen’s personal go-to strain is Pancake Ice, a 33 percent THC sativa which he smokes “all day.” Houseplant also made vinyl mixtapes that corresponds with each strain type.
Rogen’s announcement went viral enough to crash Houseplant’s site on Monday, though the site is now up with just a logo.
Published: March 01, 2021
Founder & Interim Editor of L.A. Cannabis News