LOS ANGELES–(BUSINESS WIRE)–Today Sera Labs Inc. announced an investment of $5 million from the Canadian based, Cannabis private equity fund, ToroVerde Inc.
“Given the expansive expertise and track record of the Sera Labs team”
Sera Labs is a leading online premier CBD brand already hailing unprecedented digital success, generating over $2 million in online sales since the brands inception in July 2017. The brand was created to expand the offerings of CBD products in the health & wellness, pain management, beauty and pet sectors. The family of products includes a 5- step Seratopical CBD beauty line, Sera Relief CBD oils, pain cream, capsules, gummies and a veterinarian approved Sera Pets CBD oil.
Founded and managed by Nancy Duitch, Sera Labs is a female-run company based in Los Angeles, California. Duitch is one of the most successful entrepreneurs in America, and has generated over $3 billion utilizing direct-to-consumer marketing for some of the world’s most well-known and loved brands.
“We are building this company by gaining consumer trust through an educational process and bringing quality products to market with an unprecedented marketing campaign,” states Sera Labs CEO, and Founder Nancy Duitch. “Partnering with ToroVerde ensures we can continue bringing our customers an unparalleled standard of excellence with their domestic and international key connections!”
Sera Labs was founded on a simple premise: use intelligent science to bring premium products to market. We strategically focus on CBD education and creating formulas with the most innovative scientific practices, along with the highest quality clinical ingredients, to provide a product that is safe, quality-consistent, and affordable. Our skincare line is comprised of the most comprehensive anti-aging ingredients and our ingestibles use the highest quality CBD from our organically grown and harvested CBD Hemp Oil.
Clinically tested ingredients used in the topical products provide the most current and revolutionary benefits for maximum results, and third-party testing ensures the absence of metals, pesticides and herbicides.
Additionally, Sera Labs works exclusively with GMP-certified manufacturing, and all products are made in the USA and are non-GMO with all ingestibles vegan and kosher.
Already crossing over into new channels of distribution, and focused on leveraging technology to connect with consumers, the brand has successfully developed strategies with a stellar sales and management team to effectively execute a multi-channel approach and will be hitting retail in 2019.
“Given the expansive expertise and track record of the Sera Labs team,” ToroVerde’s Managing Partner states, “It was easy to see that Sera Labs will be one of the most successful CBD brands on the market and we look forward to this partnership.”
About Sera Labs: Sera Labs is a trusted leader in the health, wellness and beauty sectors of CBD. We create premium products by using intelligent science. We provide the highest quality products at affordable prices, easily accessible to the nation and CBD’s growing International markets. For more information visit, www.Seralabshealth.com and follow @theseralabs
About ToroVerde: ToroVerde Inc. is a private equity enterprise based out of Toronto, Canada. It has established strategic relationships with global manufacturers and distributors of wellness products serving growing international markets. ToroVerde is focused on building businesses that support the global distribution of alternative therapeutics that serve a variety of medical indications.
Monica M. Jaramillo
LABEL the Agency, Los Angeles
Founder & Interim Editor of L.A. Cannabis News