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No Longer In Hiding, the Scent of Cannabis Joins the Perfume Counter

Clockwise, from top left: Malin + Goetz, Cannabis Eau De Parfum; Maison Margiela, Replica; Heretic Parfums, Dirty Grass; Demeter, Cannabis Flower; and 19-69, Chronic. Source: Vendors

There’s one called Dirty Grass, an earthy $185 scent with 500 milligrams of hemp-derived CBD oil in each bottle. It’s the latest release from Heretic Parfum’s Douglas Little, the nose behind Goop’s all-natural fragrances. Another, Chronic ($175), is from Swedish brand 19-69 and contains notes of grapefruit and moss. Both are available at Barneys New York.

They join the likes of Malin + Goetz’s Cannabis Eau De Parfum ($165), which balances white floral notes with spicy herbs, and Maison Margiela’s Replica ($126), an ode to the Woodstock music festival that is described as smelling of “patchouli and fresh bud.”

relates to No Longer In Hiding, the Scent of Cannabis Joins the Perfume Counter
Malin + Goetz Cannabis Eau De Parfum balances base notes of patchouli and sandalwood with top notes of bergamot and black pepper.
Source: Barneys New York

As marijuana gains more acceptance, both in legal regulation and public opinion, fragrance makers are finding new ways to transcend any lingering bong-water stereotypes. They are also capitalizing on the CBD craze sweeping across almost every consumer industry and now featured in everything from shampoo and gum drops to mascara and pet treats.

Researchers estimate that the market for CBD in the U.S. alone could be worth almost $24 billion by 2023. The global fragrance market was valued at $52.7 billion in 2018 and is expected to be worth $72.3 billion by 2024, according to Mordor Intelligence.

To Read The Rest Of This Article By Claire Ballentine on Bloomberg

Published: August 23, 2019

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