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Marijuana seller’s story of ‘badass’ Mexican sisters was a cultural misstep, Latinas say

Susie Plascencia, a public relations social-media marketer, discovered that La Chingona cannabis’ bio had been fabricated and the company was owned by mostly non-Latino men. (Genaro Molina / Los Angeles Times)

The story of the three Mexican sisters who broke into the cannabis industry started out like a fairy tale and ended up like a reality television show gone awry.

Maria was the oldest sister, “the plant whisperer of the familia,” who perfected cultivation techniques while tending her family’s sugar cane fields in Mexico. Sonia was the backbone of the business who learned to heal with plants and herbs as a child while following her abuelita around the family ranch.

Adriana, the baby of the bunch, had the fiery heart. Small but ruthless, she learned the art of negotiation and persuasion selling sugar cane at the market with her father. When the Del Rosario sisters launched their L.A.-based cannabis company this year, they named it La Chingona: The badass woman.

There was one problem. The sisters were the creation of Michael Kaiser, the owner and founder of healthcare and cannabis manufacturing companies. The sisters were at most a composite of the strong women in his life.

To Read The Rest Of This Article By Dorany Pineda on Los Angeles Times
Published: September 17, 2020
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1 Comment
  • James
    September 30, 2020 at 3:04 PM

    Hello am interested in people who can join in farming cannabis on large scale from exactly the lake like seven square miles here in Uganda, set up a factory extracting CBD and other medical products for commercial

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