California is on track to post a record $3.1 billion in legal cannabis sales this year, according to Arcview Market Research and BDS Analytics, despite troublingly high taxes and licensing challenges that make it difficult to compete with black market products. By comparison, the same analysts expect Canada’s entire market to bring in just $1.1 billion this year, making the single state’s market nearly three times larger.
ManifestSeven, formerly known as MJIC, is building California’s first integrated omni-channel platform for legal cannabis, merging compliant distribution with a retail superhighway. The goal is to transform the cannabis purchasing experience from an antiquated cash-only retail visit to a streamlined buying experience that mirrors that of Amazon.com Inc. (NASDAQ: AMZN) — and it’s starting in densely populated Orange County.
In this article, we will take a look at ManifestSeven’s focus on Orange County and why it makes an excellent springboard to capitalize on the entire state market.
Starting with Distribution
ManifestSeven began its move into Southern California by establishing a Long Beach distribution facility earlier this year. In early April, the company was granted a temporary license by the State of California Bureau of Cannabis Control in connection with the facility, which is designed to serve as its Southern California distribution hub serving Los Angeles, San Diego and other cities within Orange County.
Published: October 21, 2019
Founder & Interim Editor of L.A. Cannabis News