Culture Education People Women

Kristen Yoder is Calling Out BS in the Cannabis Industry

Kristen Yoder is CEO of cannabis business advisory firm Soil to the Oil and hosts The CannaBS Detector podcast.

As a veteran of California’s cannabis industry with professional experience in nearly every facet of the business, Kristen joined our own podcast host TG Branfalt for a chat about the state of cannabis as it moves out of the gray and into the heavily restricted legal marketplace. In this interview, we hear Kristen’s 14-year story of exploring the industry — from starting as a dispensary worker, advancing into cultivation, then edibles manufacturing, then as a project manager, and eventually becoming an independent strategic business advisor — and she shares important truths about the industry that may be hard to hear for entrepreneurs or investors who are considering a career in cannabis.

Tune in via the player below, or scroll further down for a full transcript of the interview.

Listen to the podcast:

Read the transcript:

Commercial: This episode of the Ganjapreneur podcast is made possible by 420 friendly service providers in the Ganjapreneur business directory. If you need professional help with your business, from accounting to legal services, to consulting, marketing, payment processing or insurance, visit to find service providers who specialize in helping cannabis entrepreneurs like you. Visit the Ganjapreneur business directory today at

TG Branfalt: Hey there, I’m your host, TG Branfalt, and thank you for listening to the podcast, where we try to bring you actionable information and normalize cannabis through the stories of Ganjapreneurs, activists and industry’s stakeholders. Today I’m joined by Kristen Yoder, Soil to the Oil owner. She has more than 10 years in the cannabis industry, offering strategic advisement services to businesses and entrepreneurs seeking to enter the industry, and she’s the host of the CannaBS Detector podcast, which is a whole lot of fun. Really interesting stuff on that. How are you doing?

Kristen Yoder: I am good. Thank you so much for having me today.

TG Branfalt: I’m really, really stoked. Before we get into what you do and some of the BS that we’re going to talk about today, tell me about yourself. How did you end up in the cannabis space?

Kristen Yoder: Actually, I’ve been in the cannabis industry in Los Angeles since 2005, so I’m going on 14 years out here. I got my first job at a dispensary when I got my doctor’s recommendation, 2005. There was only one dispensary in the city of LA. The first time I went in there, I was just absolutely in heaven. I was like, “Oh my God. There are weeds stores. This is insane.” To clarify, I wasn’t really a medical patient. That’s just how you got weed in California. The dispensary, nobody smoked there, which was insane. I’m like, “Oh my God. You guys need me.” The second time I came in, they hired me and I mean, I was just … I loved it. For five years, it was my job to literally study weed and teach people about it. So I did that.

To Read The Rest Of This Article By TG Branfalt on Ganjapreneur

Published: May 23, 2019

More local cannabis dispensaries may mean fewer opioid overdose deaths
25 celeb parents who smoke weed without shame
Lil Wayne’s cannabis brand GKUA inks multi-year deal with LA Coliseum for 4/20 events
  • The Hemp Mayor
    February 1, 2020 at 7:10 AM

    Tip from a real pro: Stop calling it weed and pot.

    Funny, “I decided to be a strategic advisor” she said.

    This Woman is b.s.

    Who “don’t do labor”…

  • eric johnson
    June 5, 2019 at 2:19 PM

    Having just read Kristen Yoder’s interview I am struck with the hideous irony of
    capitalism and cannabis. Cannabis should never be sold, it should always be free.
    Cannabis like so many other plants, it is a gift from earth to mankind. I have
    been cultivating off and on since the early 80’s and have never sold any.
    If I felt like I had to much I would give it away. Giving cannabis to people who
    need it is not like giving them money or anything else because you are
    giving the gift of love. The same love the earth gave you with its seed. To cultivate
    for profit is sacrilicious in the most extreme degree. Isn’t there some things
    that should be off limits from capitalism ?

Leave Your Reply