John Legend is getting into the cannabis business with a new brand partnership with the San Mateo-based Plus Products Inc. As an investor, the EGOT winner will advocate for the company’s new hemp CBD products that launch nationwide on Tuesday.

“I have been a believer in the benefits of CBD for some time,” Legend said in a statement. “I was drawn to the Plus team because they’re an innovative, family-run company, and they use science to deliver a consistent, high-quality product. I appreciate that they’re committed to setting a high standard within an industry that has to date been fairly unregulated.”