Brands Cannabis Marketing Retail Technology

Jane Launches ‘Indirect-To-Consumer’ And Digital Advertising E-Commerce Modules For Cannabis Companies

Reacting to the rise in cannabis e-commerce salesJane Technologies, Inc., the parent company of the cannabis marketplace I Heart Jane, announced Wednesday the launch of two new e-commerce modules.

Buying From Dispensaries Within A Brand’s Site

The first module, called “The Brand Portal,” helps cannabis brands that might have wide consumer bases in different states but are unable to offer direct-to-consumer sales because of the regulatory limitations of each state.

The module uses data from Jane’s network of licensed cannabis dispensaries to allow users to search which dispensaries near them sell the brand’s products, from within the brand’s site. Consumers can make purchases of those products from their local dispensary without leaving the brand’s website.

By using an “indirect-to-consumer” approach, brands can offer seamless integration of country-wide sales on their own websites.

Jane Technologies works with over 1,300 dispensaries in 30 states through its e-commerce platform. According to the company, brands like PAX LabsWana Brands and Papa & Barkley are some of the first to adopt the platform in their own sites.

To Read The Rest Of This Article By Natan Poniemanon Benzinga

Published: June 10, 2020

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