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Franti, Ziggy and Melissa Etheridge headline at this year’s Emerald Cup

Photo: Ziggy Marley

The soundtrack of the The Emerald Cup Festival (debuting in a free-to-watch virtual 2021 edition on the connected-TV network Social Club TV) will be an Emerald Cup Week Take Over – with a high wattage list of musical performances, comedians and visionaries in the cannabis and psychedelic industries culminating with the Awards Show on Sunday, April 11, 2021. Long-time official sponsors SC Labs, Puffco, and newcomer Dreamy Delivery, are excited to partner with The Emerald Cup in bringing together top international and local talent to grace the stage that has produced over 16 years of events. . This year is no exception, as the event announces their star filled 2021 lineup with headliners, multi-platinum selling and Grammy Nominated and Winners, Ziggy Marley, Melissa Etheridge, and Michael Franti.

Filmed in concert quality sound by Social Club TV, these performances will light up The Emerald Cup Channel starting on April 5, 2021 and available as video-on-demand episodes at www.thesocialclub.tv. These acts join a long list of past performances including SantiGold, Rebelution, Bootsy Collins, The Roots, Damian Marley and Cut Chemist.

“Our event has always attracted the hottest chart topping performers, musicians and comedians to entertain our attendees between awards,” reveals founder Tim Blake. “Even as we transform into a virtual event with audiences across the globe, we have attracted an stellar line-up of exclusive acts to play for our contestants and fans. Their contribution to our new TV channel is unprecedented in the history of The Emerald Cup and we are thrilled to share their attendance with the world.”We are excited to announce special headlining performances by:

Ziggy Marley (@ziggymarley)
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Ziggy Marley is an eight-time Grammy winner, Emmy winner, musician, producer, activist and humanitarian who has cultivated a legendary career for close to 40 years.  The eldest son of Bob and Rita Marley, Ziggy has created his own path as a musical pioneer, infusing the reggae genre with funk, blues, rock and other elements through mindful songcraft.  Equal parts master storyteller and motivational guide, he deftly explores issues from environmental awareness to self-empowerment, social injustice to political inequity, while returning again and again to the transformative power of love.

Melissa Etheridge (@melissaetheridge
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Melissa Etheridge stormed onto the American rock scene in 1988 with the release of her critically acclaimed self-titled debut album, which led to an appearance on the 1989 Grammy Awards show. For several years, her popularity grew around such memorable originals as “Bring Me Some Water,” “No Souvenirs” and “Ain’t It Heavy,” for which she won a Grammy® in 1992. Etheridge hit her commercial and artistic stride with her fourth album, Yes I Am (1993). The collection featured the massive hits, “I’m the Only One” and “Come to My Window,” a searing song of longing that brought Etheridge her second Grammy® Award for Best Female Rock Performance. In 1995, Etheridge issued her highest charting album, Your Little Secret, which was distinguished by the hit single, “I Want to Come Over.” Her astounding success that year led to Etheridge receiving the Songwriter of the Year honor at the ASCAP Pop Awards in 1996. In February 2007, Melissa Etheridge celebrated a career milestone with a victory in the “Best Song” category at the Academy® Awards for “I Need to Wake Up,” written for the Al Gore documentary on global warming, An Inconvenient Truth. She released her 15th studio recording The Medicine Show in April, 2019 followed by a national tour. You can currently see her perform live on her streaming platform, EtheridgeTV, every Tuesday through Saturday at 3pm PST/6pm EST from the comfort of her home. Her quarantine performances have been covered by everyone from MSNBC to ABC News to Rolling Stone.

Michael Franti (@michaelfranti)
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Michael Franti is a globally recognized musician, humanitarian, activist and award-winning filmmaker revered for his high-energy live shows, inspiring music, devotion to health and  wellness, worldwide philanthropic efforts and the power of optimism. Throughout his multi decade career, Franti has earned three Billboard No. 1’s with triumphantly hopeful hits “Sound  of Sunshine,” “Say Hey (I Love You)” and “I Got You,” as well as six Top 30 Hot AC singles,  nine Top 25 AAA Singles and three Billboard Top 5 Rock Albums. “I Got You,” lead single  from his latest album Work Hard And Be Nice, marked Franti’s first No. 1 in nearly 10 years and  landed on NPR’s “Most Popular Songs of 2020,” while the music video boasts over 1 million  views since its release. Michael Franti & Spearhead recorded the 17-song album in studios in  Nashville, Los Angeles and San Francisco working with A-list writers and producers on what  has been called their most diverse record yet.

In January 2019, Franti released his self-directed documentary “Stay Human,” which won an  array of awards at film festivals worldwide and influenced his writing for his album Stay Human  Vol. II (Thirty Tigers), which debuted at No. 1 on both the Americana and Independent Album  charts and received critical acclaim from USA Today, Billboard, Associated Press and Paste.  Influenced by the film, Franti’s Stay Human podcast on American Songwriter Podcast Network  launched in October 2020, featuring creatives from all walks of life, with new episodes available  each week.

Deemed a “groundbreaking musician” by Entrepreneur, Franti launched a virtual event revolution in June 2020 with his Stay At Home Concert World Tour, a creation prompted by his  first summer in 33 years in which he wasn’t on the road due to the global pandemic, performing  for over 50,000 fans worldwide with seven uniquely themed virtual livestreams. In order to  better connect with his Soulrocker community, Franti developed a dual-screen model, allowing  fans to join a “Backstage Zoom Party Room” and interact directly with one another.

Michael Franti & Spearhead continue to foster their community both on and off stage with a wish granting non-profit, Do It For The Love, founded by Franti and his wife, Sara. Do It For The Love brings those with life threatening illnesses, veterans, and children with severe  challenges to concerts worldwide, fulfilling over 3,300 wishes and touching the lives of over  12,000 people to date. Franti also owns SOULSHINE Bali (where he and his family have resided  since February 2020), a 32-room top-rated yoga retreat hotel located in Ubud, Bali.

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