Cannabis-focused branding and marketing agency, Jared Mirsky-led Wick & Mortar, has been the driving creative force behind some of the industries largest brands. For its part, communications company Chapter 2, founded by Kenneth Loo and Clara Jeon, has an impressive track record working with top designer fashion brands including No Sesso, Rhude, Reese Cooper, Pyer Moss, and Keiser Clark, heavyweights like Inditex, Levi’s, Nike, LeBron James’ UNKNWN, and DJ Steve Aoki.
Now, the firms have decided to combine forces to launch a new agency focused on helping cannabis companies struggling amid the COVID-19 pandemic, creating High Grade Hope, a philanthropic project that will offer a suite of premium services including product packaging designs and content creation for brands seeking a relaunch. The goal is to help small independent cannabis businesses reorganize, leverage talent and services that they typically would not be able to afford at this juncture, and come back stronger and ready to dominate their respective markets.
“Through our work on Narvona, Chapter 2 and I had been talking for several months about deepening our relationship. We were a few weeks aways from making a formal announcement when the world stopped,” Mirsky said. “After the initial shock of coronavirus wore off, we recognized a dramatic paradigm shift in what our focus as partners, agencies, and as humans needed to be. Our companies have always shared a bond of putting our gift, our expertises, into the right campaigns to impact change in our industries and world. It was clear to us that we needed to fast track getting the partnership online and channel our abilities towards those in our community who were in urgent need.”
Responding To Changing Times
While they had been planning on the new venture starting out on a different note, Mirsky, Jeon, and Loo quickly pivoted in light of the unprecedented impact of COVID-19. To bring awareness to what’s happening in the cannabis industry and to help bring immediate assistance to the small business owners who are suffering the most, the team at Seattle-based Wick & Mortar quickly reached out to a network of partners, friends, and clients and organized into a philanthropic project to unite behind. From this, High Grade Hope (@highgradehope) was born with the mantra: “We will band together to brand together.”
Companies enrolled in High Grade Hope will undergo a rebrand under the care of Wick & Mortar and relaunch under the public relations of Chapter 2 with the hope of bouncing out of the global economic crisis from coronavirus.
Published: May 02, 2020
Founder & Interim Editor of L.A. Cannabis News