How to differentiate your brand in the Wild West of our nation’s exploding CBD market? Patriot Supreme plays to the troops.
The Mesa-based firm’s website is chockablock with American flags, large guns, and marketing copy that emphasizes the usefulness of its CBD gummies, oils, and capsules for veterans and members of the armed services.
The company is “owned and operated by Justin Elenburg, a disabled Air Force veteran,” the site says.
Patriot Supreme advertisements found elsewhere online, though, have implied the company has a different owner: Clint Eastwood.
In late July, the Hollywood icon sued Patriot Supreme and a handful of other CBD companies in federal court in Los Angeles, alleging they were using his name to sell their products as part of an “online scam that uses a false, defamatory, and wholly fabricated ‘news article’ about … Eastwood.”
The ads in question contain the headline “Big Pharma In Outrage Over Clint Eastwood’s CBD: Patriot Supreme CBD – He Fires Back With This!” (Other examples cited in the suit use the same language but swap in different CBD companies’ names.) Beneath the headline is a story that states, among other things:
Published: September 09, 2020