Just weeks before the holidays, the top brass at a New Brunswick-based cannabis publication have laid off their entire staff in advance of being bought out by a U.S. analytics company.
Saint John, N.B.-based Civilized Worldwide Inc. will become the property of New Frontier Data. Online magazine Civilized Life is included in the purchase, although its website remains live. While specific details remain undisclosed, New Frontier Data is expected to take over any debt and liabilities.
The two companies released a statement saying that all employees have been “temporarily” cut, but did not specify how many employees were subject to layoffs.
The layoffs “will allow clarity to move forward, introduce new technology and, ultimately, strengthen Civilized’s ability to deliver and engage on a global scale,” New Frontier Data founder and CEO Giadha Aguirre de Carcer said in a statement.
Civilized Life is expected to relaunch in January, per the Washington Business Journal.
Civilized was launched by founder David Riedle in 2015 with a staff of 14 employees, three years before Canada legalized the drug for adult use. It was heavily publicized as a lifestyle magazine for the refined cannabis consumer, and eventually opened a head office in Los Angeles.
Published: December 04, 2019