For those of us among Chelsea Handler’s massive social media following, we already know that her love of cannabis is hardly a secret habit. She plays the part of advocate, drawing necessary attention to the issues of legalization and injustice, while also chronicling her personal consumption routine as part of her daily posts.
The comedienne and author also recently alluded to working on building a cannabis company of her own and now it’s official. As the special guest speaker at Canndescent‘s Stylus launch party on Saturday night, she shared exclusively with The Hollywood Reporter she had just signed a deal earlier that day to partner with San Francisco-based operator NorCal Cannabis Company to launch her own cannabis line.
Presented in partnership with Civilized — the Canadian cannabis media outlet she traveled with on a speaking tour last fall — the exclusive, invite-only evening was held at The Montalbán theatre and included “a vape immersion experience” followed by a candid conversation between Handler and Canndesecent CEO Adrian Sedlin.
She told THR, “I didn’t want to do licensing; I didn’t want to do some bull shit weed line. It really means a lot to me, what [cannabis] has done for my friends and the people who have been re-introduced, so it’s a female-centric kind of motivation and I want to do a line that represents that, to reintroduce women to the marketplace, so that’s my goal.”
Through her relationship with Civilized, Handler discovered Canndescent, which since its start in 2015, has focused solely on cultivating top-shelf flower and is known for being the first municipally-permitted facility in California and the first cannabis company in the world to abandon traditional strain names. Instead, the Santa Barbara-based operation focuses on effects-based branding in five, single-origin signature formulas: Calm, Cruise, Create, Connect and Charge.
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Published: February 10, 2019