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Cannabis Has Officially Arrived In The Realm Of Luxury wellness

Culver City, CA

Cannabis has been steadily marching into the realm of high-end wellness culture. On Saturday, Gwyneth Paltrow placed it squarely there.

Paltrow’s lifestyle brand, Goop, has grown into a wellness juggernaut, touting advice and accessories for alternative healing with its newsletters, e-commerce website, and events—and its seal of approval can catapult a wellness trend into widespread consciousness. (See: ReikiYoni eggs.) At the “In Goop Health” conference in Los Angeles on June 9, attendees who bought tickets for $650 or more could indulge in aerial yoga and LED light eye-masks, along with seminars on autoimmune disorders and postnatal depletion.

And this year’s agenda had a new addition: the future of cannabis.

“I love this subject,” said Paltrow. “It really has the potential to shift old patterns of thought and change lives, and I feel like we really could be on the precipice of something a lot bigger than we realize, scientifically.” Paltrow invited a panel moderated by the actress, director, and writer Lake Bell—whose husband is the cofounder of Beboe, a Los Angeles-based company that manufactures rose-gold vaporizers and low-dosage cannabis candies—to the stage.

“Welcome to the weed panel you guys!” said Bell, who was joined by scientists Jeff Chen and Samantha Miller; Cindy Capobianco of Lord Jones, which makes high-end cannabis lotions and candies; and Kimberly Dillon, a marketing executive at Papa & Barkley, a cannabis company that specializes in pain relief.

In goop Health Summit
Getty Images for goop/Matt Winkelmeyer
Welcome to the weed panel!

What followed was a 40-minute cannabis crash course, with panelists outlining the differences between the cannabinoids THC and CBD, and between the indica and sativa strains, and providing tips for the uninitiated: “Start slow and low,” said Capobianco. “You can always consume more, but you can’t consume less.” Also: try a full-spectrum plant or extract (as opposed to a chemical isolate), don’t mix it with alcohol, and do it in a safe place. Dillon espoused the myriad methods of consuming cannabis: topicals, tinctures, vaping, even suppositories and tampons for easing cramps.

To Read The Rest Of This Article By Jenni Avins on Quartzy

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Published: June 10, 2018

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