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California begins promoting cannabis industry in statewide outreach campaign called ‘This Is California Cannabis’

“This is California Cannabis” image was tweeted by the CDFA’s CalCannabis.

On Tuesday, California’s Department of Food and Agriculture opened a statewide cannabis education program–“This is California Cannabis“–to promote the industry.

“CDFA is committed to the success of our state’s commercial cannabis cultivators,” said CDFA Secretary Karen Ross in a press release. “‘This is California Cannabis’ celebrates the passion and hard work of licensed cannabis growers and highlights how we’re all working together to protect and promote the health, safety and quality of the industry.”

According to the press release,

CDFA’s CalCannabis Cultivation Licensing Division is managing the campaign, which profiles the wide range of licensed California cannabis farmers, from legacy outdoor farms in rural Humboldt to high-tech, vertically-integrated operations in urban locations. “This is California Cannabis” will feature comprehensive outreach and education efforts, including community events and workshops to highlight the technical assistance and support that is available year-round to licensed growers and new applicants seeking commercial cannabis cultivation licensure. “We’re proud of California’s vibrant cannabis cultivator community,” said Richard Parrott, director of CDFA’s CalCannabis Cultivation Licensing Division. “California is known for growing the best cannabis in the world and our licensed cultivators are leading the way with innovative practices and environmental sustainability.” California cultivators who are interested in seeking a license can begin the application process online at or by contacting a licensing specialist by calling toll-free 1-833-CALGROW (1-833-225-4769) or sending an email to CDFA provides year-round support and technical assistance, including updated services for commercial cultivators during the pandemic. For more information about the campaign, please visit to view the videos, farmer profiles and other outreach materials.

Here’s one video in the promotional series that focuses on Johnny Casali, a well-known Southern Humboldt farmer.

To Read The Rest Of This Article By Kym Kemp on Readheaded Blackbelt
Published: September 04, 2020
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