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Black entrepreneur turns cannabis culture into luxury in central LA

“Black and brown people 4-1 are more likely to be arrested to experience the ramifications around criminal justice associated with cannabis,” said the founder of 4thMVMT, a company providing Black and brown entrepreneurs with free business and management training, assistance with securing store fronts and licensing, and even investment.

Starting a business isn’t easy, but a social equity company is trying to even the playing field for Black entrepreneurs — specifically those most affected by the war on drugs.

“I grew up in the Crenshaw District. I went to all of those schools. I had no economic background,” Aja Allen said.

Allen is now an entrepreneur, with her very own store Sixty Four & Hope on La Cienega Boulevard and Gutherie Avenue in Central LA.

“Luxury retail. We really want to bring beauty and light back to this community,” she said.

It’s still a work in progress, but come June, it will look sleek and modern, and will provide a space offering luxury cannabis products in the Mid-City area.

“I feel so powerful to be able to to have an opportunity like this,” she said.

It’s an opportunity she never thought was possible, especially as a young Black woman with no capital.

The system is not designed for us. It just is what it is.

Aja Allen, Sixty Four & Hope

A social equity company called 4thMVMT is trying to change that.

The company provides Black and brown entrepreneurs with free business and management training, assistance with securing store fronts and licensing, and even investment.

“There’s no way I would have been able to sustain rent on a 4,200-square-foot store for a year and a half on my own,” Allen said.

Karim Webb, founder of 4thMVMT, said the company was started to help Black entrepreneurs tap into the cannabis industry when marijuana was legalized in California.

To Read The Rest Of This Article By Darsha Philips on NBC 4 News Los Angeles

Published: February 12, 2021

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