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Ben & Jerry’s takes aim at ‘Half-Baked’ snacks

In Law360’s latest roundup of new actions at the Trademark Trial and Appeal Board, Ben & Jerry’s wants to block a marijuana snack company’s applications for “Half-Baked” cookies and drinks, citing its ice cream of the same name — plus four other new cases you need to know. Stirring the pot, Ben & Jerry’s went to the board on Monday to oppose New Jersey-based MJ Munchies Inc. ‘s requests to register “Half-Baked” as a trademark. MJ was formed to “capitalize on legally compliant opportunities in the CBD and marijuana edibles” space, according to a 2018 press release. It filed the applications in…

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Published: August 1, 2021

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