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5 Ways Cannabis Leaders Profit From Public Relations

Tell your brand’s story the way you intended from the moment you created it.

For years now, cannabis companies and their leaders have struggled to leverage digital advertising in order to tell their story and raise brand awareness. Popular platforms like Google, Facebook and Instagram are not as cannabis-friendly as one might think. So in an age where content is king, what’s the best move for a cannabis leader working hard to tell their brand’s story, amplify awareness, build trust and establish credibility as an industry expert or go-to choice in B2B and B2C markets?

Public relations has proven to be a tremendous lever for leaders exploring ways to navigate around the rigorous digital-advertising restrictions placed on the cannabis industry. When executed with precision, good PR will put you in the driver seat, enabling you to tell your story in a way that positions you and your brand the way it was intended to be presented from the moment you created it.

As Louis Masensi and Cree Robinson, founders of touCanna, put it, “A new company’s story deserves to be told in a way that clearly speaks to the founding team’s passion, identity and vision for its customers. PR firms help to introduce new companies to the world by bringing their stories to life so that people can get to know them from the eyes of a trusted source.”

Here are five ways cannabis leaders profit from public relations.

To Read The Rest Of This Article By Mike Mejer on Green Entrepreneur

Published: August 03, 2020

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