Tell your brand’s story the way you intended from the moment you created it.
Public relations has proven to be a tremendous lever for leaders exploring ways to navigate around the rigorous digital-advertising restrictions placed on the cannabis industry. When executed with precision, good PR will put you in the driver seat, enabling you to tell your story in a way that positions you and your brand the way it was intended to be presented from the moment you created it.
As Louis Masensi and Cree Robinson, founders of touCanna, put it, “A new company’s story deserves to be told in a way that clearly speaks to the founding team’s passion, identity and vision for its customers. PR firms help to introduce new companies to the world by bringing their stories to life so that people can get to know them from the eyes of a trusted source.”
Here are five ways cannabis leaders profit from public relations.
Published: August 03, 2020