The Magic Bus Experience is rolling into Los Angeles over 4/20 weekend, promising an immersive, interactive party that’s part-festival and part-art installation. Drawing on the trappings of 60s hippie culture, psychedelia, and cannabis, guests will have the opportunity to lounge around an adult-sized pillow fort and conquer “Munchie Mountain.”
“We wanted to bring something a little bit new and unique to the typical pop-up, tent-style festivals, and really create an immersive experience where people are actually interacting in the zones. More than just a selfie spot, so that you can really get engaged in each environment,” she said.
This doesn’t mean that there won’t be selfie spots or photos to take, but Meyer hopes people will take their time engaging with interactive exhibits and performers as opposed to snapping a pic and moving along. She anticipates that curious customers could walk through the entire 60,000-square-foot exhibit in an hour, but estimates most people will spend about three hours in the Magic Bus.
There certainly seems to be no shortage of playful stations at this event. There’s a giant coloring book; a game room called “High Score” with pinball, cornhole, and arcade games; and the Bean Bag Cinema, where a house band will play classic rock in the vein of Pink Floyd while psychedelic projections surround the audience. At the aforementioned Munchie Mountain, guests will find a colorful, 16-foot-high snack bar from which a Yeti will serve cookies, crackers, and candies. One particular area of interest is the Hot Box Maze, where guests will have to navigate through a foggy labyrinth full of surprises, which Meyer warns is “pretty tricky.” Guests might also run into a variety of performers, including stilt walkers, contortionists, magicians, and comedians.
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